The international advocacy organization Global Citizen and creative imprint, has announced ‘Move Afrika: A Global Citizen Experience’, a new long-term, large-scale effort to pioneer a first-of-its-kind international music touring circuit throughout Africa. Move Afrika’s first major music event, Move Afrika: Rwanda, will occur on December 6, 2023, at the BK Arena in Kigali, Rwanda. Grammy Award, Pulitzer Prize-winning artist and co-founder of pgLang, Kendrick Lamar will headline the event, and pgLang will serve as the Curator of Move Afrika for the next five years, from 2023 until 2028.

Move Afrika is Global Citizen’s latest effort to address the world’s inequities by creating job and entrepreneurship opportunities for the continent’s emerging generations through an annual series of world-class live events. Showcasing the best of Africa to the world, these events will drive transformative investments within local communities, engage local artists, vendors, agencies and crews, and provide opportunities for on-the-job skill development and training. Producing a world-class experience for fans and artists alike, Move Afrika will set a new gold standard for entertainment touring events, increasing demand from international and regional artists to tour in the region and building local capacity within host cities across the continent.

In partnership with the Rwanda Development Board, Kigali, Rwanda will host Move Afrika every year for the next five years.

Each year, additional countries will be added to the tour schedule, which aims to expand to five countries by 2025.

Move Afrika builds on Global Citizen’s previous campaigns and events across the continent that include: Global Citizen Festival: Mandela 100, which brought Beyoncé, Jay-Z, Ed Sheeran, Usher, Eddie Vedder and Chris Martin of Coldplay to Johannesburg, South Africa in 2018;Global Citizen Live: Lagos that featured Davido, Femi Kuti, and Tiwa Savage at Fela Kuti’s New Afrika Shrine in 2021; and Global Citizen Festival: Accra, which brought Usher, SZA, Stormzy, and TEMS to the iconic Black Star Square in 2022.

“Our goal with Move Afrika is to inspire local youth and artists to unlock their creativity. We hope to curate an immersive experience that empowers various communities and cultures across Africa and around the world for a lifetime," said pgLang.

Since its inception in Australia in 2008, Global Citizen has grown to become the world’s leading advocacy organization and one of the largest, most visible platforms uniting people around the world to call on world leaders to end extreme poverty, defend the planet and address the inequity of women and girls. The organization has taken action-based live music events and campaigns from New York City to India, the United Kingdom, France, Germany, Nigeria, South Africa, Australia, Ghana, and Canada. Over the past 10 years, $43.6 billion in commitments announced on Global Citizen platforms has been deployed, impacting nearly 1.3 billion lives.