Winnie Harlow, a leading advocate for representation who has redefined beauty standards, has brought a fresh perspective to the holidays with a striking set of AI-generated images that reflect her unique experience and perspective of the holidays.

Empowering others through kindness and empathy, Winnie's Coca-Cola AI-generated images highlight the ability of AI to connect, uplift and invite people to embrace their individuality – no matter where they are in the world.

"I am so excited to be a part of this innovative project. In everything I do, creativity and kindness are at the core, this collaboration is giving everyone the chance to create according to the world as they see it and share their unique take on the holidays. People want to show they care by sending a greeting card, but many of the cards you can buy in shops don't always reflect the world we live in, or even where you are in the world. This partnership is about more than just creating images; it's about setting a new standard for representation in all forms of media. We've disrupted fashion, now it's time to disrupt the way we send holiday cards and what that looks like."

The Create Real Magic platform enables everyone to experiment with AI and design their shareable holiday cards in a way that uniquely reflects how they celebrate the holiday season.

Pratik Thakar, Coca–Cola's Global Head of Generative AI, said,

"We are flipping the script. We are literally putting the power of our brand into our fan's hands. Now they can personalise holiday cards and represent themselves as they would like to be seen, in a way that represents how they celebrate the holidays, when they share their holiday creations across their social media channels with loved ones."